Michael Gerber
Michael Gerber
The E-Myth Revisited
A system lets ordinary people do extraordinary things
Miscellaneous
The Powerpoint is the intense energy in the centre of your business
- proprietary … and it works
Entrepreneur = pragmatic idealist
- pragmatic: ideas must work in the real world
- idealist: must reach for something extraordinary … or why bother?
Business System
- a repeatable process which produces a profit —> Replicable, scalable, runs without you
- like a cookie cutter, give the same shape every time
- the system is the brand
The Impossible Question
What the one thing that's impossible but if done would transform the business?
eg doctor appointments with no waiting times
The Improvement Process
| Step | Description |
|---|---|
| Innovation | invent a new way to do an old thing |
| Quantification | count what happens (verify that productivity increases) |
| Orchestration | create a system to eliminate discretion at the operating level of the business ("my way or the highway" |
page revision: 4, last edited: 10 Aug 2010 15:18