Scarcity
Value depends on scarcity and there's a shortage of scarcity these days. In past centuries, salt was more precious than gold ("salary" comes from the word "salt").
What's Scarce Now?
- respect
- honesty
- good judgement
- long term relationships —> trust
- courage
To have a low cost structure, outsource everything except insight.
Based on Seth Godin (Small is the New Big)
page revision: 2, last edited: 25 Feb 2007 21:00