Value depends on scarcity and there's a shortage of scarcity these days. In past centuries, salt was more precious than gold ("salary" comes from the word "salt").

What's Scarce Now?

  • respect
  • honesty
  • good judgement
  • long term relationships —> trust
  • courage

To have a low cost structure, outsource everything except insight.

Based on Seth Godin (Small is the New Big)

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