Scarcity

Value depends on scarcity and there's a shortage of scarcity these days. In past centuries, salt was more precious than gold ("salary" comes from the word "salt").

What's Scarce Now?

  • respect
  • honesty
  • good judgement
  • long term relationships —> trust
  • courage

To have a low cost structure, outsource everything except insight.


Based on Seth Godin (Small is the New Big)

PS Network

Market Better
twitter.png Twitter
blogger.png Blog
marketingreflections.png Newsletter
Spark Insight
website.png Website
Grasp Risk
twitter.png Twitter
blogger.png Blog
website.png Podcast
website.png Website
Tame Risk
website.png Taxevity
Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-Share Alike 2.5 License.