Snippets
Snippets may be useful in your communication when you're looking for a catchy way to get your message across.
a
annoying pest → welcome guest
Arc of Ambition
AIDA formula for copy writing: Attention, Interest, Desire, Action
b
BEST goals: Believable, Energizing, Specific and Timed
bad ideas stick around forever
bound to rise
c
change addicted vs change conflicted
choose your battle and battlefield
clean firetrucks vs preventative maintenance {Seth Godin}
- between fires spend time preventing fires, rather than passing the time cleaning the firetruck
cluttering the shelves of our minds (Seth Godin)
comfort makes cowards of us all
confound expectations
d
design is free; style is free; quality is free (costs are thinking and guts)
don't care. don't have to.
e
expectations shape experiences
extreme self-care (take time for your life)
everybody can make everything → almost everything is lousy
- market rewards cheaper and good enough
f
facts tell, feelings sell
facts are neutral — until they are interpreted
- mean nothing until translated into benefits the other person wants
familiarity breeds business
Finders, Minders and Grinders
- Finder - gets the clients and sells (sales person)
- Grinder - does the backroom technical analysis
- Minder - handles administration during sale and afterward
free agent nation
g
gratification delayed <> gratification denied
i
if there's a way, there's an even better way
imitation across industries
incantation or incantation {Tony Robbins}
Interested Introvert = Problem-solver = Salesperson
implementation > strategy
invest time, money and imagination (not just money)
l
laser or lightbulb
law of diminishing intent
leap of inspiration > common sense (eg, personal computer, overnight delivery)
Look / Listen / Learn
Language —> Thought —> Action
m
maybe-proof yourself
money doesn't come with instructions
p
passion for the promises of life
patience + persistence
r
relentless pursuit of better
risk is the only reward
revolution or revelation?
s
spring is in the care
shortage of scarcity (too much abundance today)
speak visually
SILENT = LISTEN (same letters)
SMART Goals: Specific, Measurable, Attainable, Realistic, Time-based
Snowball vs scream & dream
- let marketing build vs spend all your money on a big splash (as with movies launches)
t
the roots determine the fruits
the precious present
the positive power of negative expectations {Dan Kennedy}
the precious present
Thinking or thwimming?
Thoughts → Feelings → Actions → Results
torchbearer: one runner. one flame (Olympics); there's enough money and talent but not enough torchbearers
- we work on a problem until it's good enough, not until it's right
- weapons of market destruction
w
we crawl while life rushes past (e.g., phone choices —> option paralysis) {Harry Beckwith}
weapons of market destruction
We don't care. We don't have to. {Seth Godin}
Action
the universe rewards action
